Blog

Getting it Right


Posted by Colin Ransom on 16 Feb 2016 / 0 Comments



Written in August 2015 As I was checking my emails last week, I stumbled on a blog about how small restaurants can increase business. I don’t read all the newsletters and blogs that are sent to me, but this one caught my eye. The article was well written with loads of good ideas about how [...]



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Being Self-Motivated


Posted by Colin Ransom on 01 Sep 2014 / 0 Comments



Okay so being self-employed and running your own business most definitely has its benefits; I could make a list of dozens, but I won’t! One of the biggest pitfalls, however, can be staying motivated when there’s no one to push you, or to encourage you, or to just tell you that you’re doing ok. I’ve [...]



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Creating a Comfortable Dining Environment – a Few Random Thoughts


Posted by Colin Ransom on 12 Aug 2014 / 0 Comments



Okay I’m currently sitting (at time of writing) in a (casual) restaurant in York City Centre. I can see plenty of ways this already great place could become even greater. Here’s what I think they (and others) should do: Re-think your brand message. Does it cohere? Does the exterior of the restaurant match the décor/match [...]



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Building Lunch Sales using LinkedIn


Posted by Colin Ransom on 14 Apr 2014 / 0 Comments



LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent. Twitter and Facebook may reign when it comes to social sharing of stories, blog posts, and visual media, but when [...]



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Building Guest Loyalty


Posted by Colin Ransom on 26 Mar 2014 / 0 Comments



So I was recently contacted by another restaurant chain that wants help with marketing. In preparation for my meeting with them, I’ve been thinking about what the most effective marketing tools and ideas are at the moment. I came up with these so far: Do not be afraid: of success, of failure, but more importantly, [...]



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ALL YOU NEED IS POSITIVITY


Posted by Colin Ransom on 11 Mar 2013 / 0 Comments



SELF-COACHING Sometimes, the pressures of modern life can be tiring and sap our strength. Is it really possible to feel great, even when facing challenging times and situations? Can we really discover how to feel good, no matter what we’re up against? How can we transform the way we think, feel and experience life? Is [...]



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ARE YOU BEING SERVED?


Posted by Colin Ransom on 11 Mar 2013 / 0 Comments



I went out AGAIN on Wednesday evening (I know, right? TWICE in one week??) I went to a local place in Leeds with an old friend for dinner – I arrived before him. I entered the restaurant and was met with one of those “Please wait here to be seated” signs – I personally don’t [...]



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NO RESERVATIONS


Posted by Colin Ransom on 18 Feb 2013 / 1 Comment



OK so I went to this new place (that shall remain anonymous) in Leeds on Saturday night. It’s been open a few months now and it’s fair to say it’s proved more than a hit with the locals. The Facebook page has over 6000 likes and it doesn’t appear like the page admins are able [...]



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Stressed and Unable to Cope


Posted by Colin Ransom on 11 Feb 2013 / 0 Comments



I’d bet money on each and every one of us knowing exactly what this feels like. Nowadays, the stresses and demands of modern-day living can, on some occasions, seem too much for us to cope with. “But I like being busy” I hear you say. This is fine, but at what point do we start [...]



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How to prepare and run an effective meeting or presentation


Posted by Colin Ransom on 21 Jan 2013 / 0 Comments



I’ve been reflecting on the meetings I’ve attended over the last couple of months, and what constitutes a useful and engaging meeting in which attendees are willing to participate and absorb the information that’s delivered. I’m fortunate to have been invited to lots of meetings with various organisations: Some as an active participant, and others [...]



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